I Loves The 'Diff, blog

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Cardiff Design Festival&#8217;s closing party games party went off with a  bang last Friday night as I Loves The &#8216;Diff was announced as one of 11 industry winners of the 2011 Best of Welsh Design Awards.
&#8220;It&#8217;s a real surprise, I have to admit,&#8221; I said to no one in particular after a third round of celebratory vodkas, long after the awards had been distributed and the party games had been played.
&#8220;It feels great to have had I Loves The &#8216;Diff&#8217;s products validated and recognised in this way - and it says a lot about the nature of the awards that it is so accessible and welcoming to those outside the traditional design industries.&#8221;
At least, I think that&#8217;s what I said, before dancing off into the Cardiff Bay night with my treasured lump of acrylic held aloft, glinting occasionally in the amber street lights.

Cardiff Design Festival’s closing party games party went off with a bang last Friday night as I Loves The ‘Diff was announced as one of 11 industry winners of the 2011 Best of Welsh Design Awards.

“It’s a real surprise, I have to admit,” I said to no one in particular after a third round of celebratory vodkas, long after the awards had been distributed and the party games had been played.

“It feels great to have had I Loves The ‘Diff’s products validated and recognised in this way - and it says a lot about the nature of the awards that it is so accessible and welcoming to those outside the traditional design industries.”

At least, I think that’s what I said, before dancing off into the Cardiff Bay night with my treasured lump of acrylic held aloft, glinting occasionally in the amber street lights.

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