
Cardiff Design Festival’s closing party games party went off with a bang last Friday night as I Loves The ‘Diff was announced as one of 11 industry winners of the 2011 Best of Welsh Design Awards.
“It’s a real surprise, I have to admit,” I said to no one in particular after a third round of celebratory vodkas, long after the awards had been distributed and the party games had been played.
“It feels great to have had I Loves The ‘Diff’s products validated and recognised in this way - and it says a lot about the nature of the awards that it is so accessible and welcoming to those outside the traditional design industries.”
At least, I think that’s what I said, before dancing off into the Cardiff Bay night with my treasured lump of acrylic held aloft, glinting occasionally in the amber street lights.